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You've got 90 days left in 2025. Let's finish it strong together.

It's easy to lose your mojo as the year goes on, but the reality is that you still have plenty of time to accomplish your goals and create momentum in 2025 (instead of limping to the finish line!)

​That's why I'm inviting you to join me for The Finish Strong Project, a 3-month guided quarterly sprint experience, where I'll show you exactly how I set focused goals and create the intentional planning rhythm that helps me get them done.

YES! I'M READY

Join me for an experience unlike anything I've ever offered before...

You’re Not Just Planning Your Next 90 Days—You’re Finally Getting Clear On What You Actually Want (And How to Get There.)

You don't need more motivation. You need clarity and a system that works.

You're tired of feeling scattered, of starting things you never finish, of that nagging feeling that you're capable of so much more but can't quite figure out what that looks like.

The Finish Strong Project is your chance to get unstuck alongside someone who's been exactly where you are — and found a way through.

Over the next 90 days, I'll share my proven process—the same one I've used to build four 7-figure businesses, lose 49 pounds, and buy my dream property.

You'll get front-row access to my process, my tools, and everything I do to get crystal clear on what matters most, then actually follow through.

You'll see how I navigate the messy middle, handle setbacks, and stay focused when life gets overwhelming. No perfect Instagram moments — just real strategies that work.

And you'll get my Finish Strong Quarterly Planner — a digital toolkit I've spent 15 years perfecting but never shared publicly in this exact format.

It's designed specifically for women who are ready to stop spinning and start succeeding.

yes! i'm ready for my next level

Just what I needed!

"After using Ruth's goal crushing framework, I realized that I could truly enjoy the chaos of family life without feeling overwhelmed. I’ve implemented small, manageable steps that have made a huge difference in my overall well-being. This process has given me the confidence to tackle my big goals, while still maintaining balance and peace at home. I’m proud of the progress I’ve made, and I'm excited to finish the year strong!"

​— Corrie Majeika —

Here's what's included when you say yes to The Finish Strong Project:

  • The Finish Strong Quarterly Planner — my never-before-shared digital toolkit with 15 years of goal-setting, mindset, and time management strategies built in (valued at $97)
  • Exclusive access to our private Facebook group where I'll go live multiple times per week, sharing my real-time planning process, wins, struggles, and everything in between
  • My complete library of planning tools and worksheets — the same ones I've used to build four 7-figure businesses and completely transform my life
  • Real-time accountability and inspiration as you watch someone who's mastered the art of finishing strong do it again, right in front of you
yes! sign me up now!

More motivated than ever before!

"Ruth's systems gave me the framework to track my daily progress in a way that made achieving my big goals feel manageable. The system helped me stay accountable, making sure I broke down everything into steps I could realistically complete. I am now more organized and motivated than ever to finish the year strong, tackling one small goal at a time."

​— Susan Kulick —

Your next breakthrough won't come from trying harder. It comes from having a system.

The moment you stop relying on willpower and start following a proven process — one that's already worked for thousands of women — everything changes.

When you commit to doing the work alongside someone who's actually done it, something powerful happens:

→ You stop making excuses.
→ You start making progress.
→ And the confidence, the momentum, the results? They follow.

This experience is about so much more than planning. It's about finally becoming the woman who follows through.

yes! i'm in!

But Wait, There's More!

Because I want this to be the quarter that changes everything for you, I'm adding these incredible bonuses — completely free when you say yes to the Finish Strong Project.

🎯 My Self-Discovery Journal — An incredible digital tool for getting crystal clear on who you are and who you want to become. This isn't just reflection — it's strategic clarity work that sets the foundation for everything else.

🎟️ Free Ticket to Ignite Your Best Year Yet (a $297 value!) — Join me live in December for this transformational virtual event designed to help you carry your momentum into 2026. Your ticket is 100% covered when you join the Finish Strong Project.

📔 The Ignite Your Best Year Yet Workbook — Your complete planning companion for designing and executing your best year yet. This workbook will help you turn December's insights into January's action plan.

🔥 90 Days of Real-Time Execution — Watch me navigate the messy middle, handle setbacks, pivot when needed, and push through when motivation wanes. This isn't highlight reel planning — it's the real work of finishing strong.

yes! sign me up now!

Meet Your Coach

Hey There, I'm Ruth!

And I understand exactly what it takes to plan and execute a successful quarter—one where you actually achieve the goals you set.

I've been setting—and achieving—big goals for myself for a long time, goals that have included writing 7 bestselling books, building four separate 7-figure brands, losing 49 pounds (in my forties!), paying cash for my dream house, and even giving a viral TED talk (even though I used to be terrified of public speaking.)

Over the past 15 years, I've also helped thousands of other women stop making excuses and start making progress on the goals that matter most, through my proprietary Think Big, Plan Small™ time management system, and my Goal Crushing® framework, which have been used throughout my programs and brands.

But the Finish Strong Project isn't just a program. In fact, it's not a program at all. It's your chance to come behind the scenes with me this quarter, to see what effective goal setting really looks like, beyond the shiny surface. I'll share the good, the bad, and the real.

Because sometimes it's messy.

Even so, I promise that you are capable of so much more than you realize. Sometimes you just need the right system and someone to show you how it's really done.

I'd be honored to help you make these your strongest 90 days yet.

​Let's finish strong together.

The overwhelm is gone...

"Ruth's time system has truly been one of my best purchases in terms of getting my life together. It not only helped me organize my time, but also gave me the ability to prioritize what matters most. I’m no longer overwhelmed by all the things I ‘should’ be doing—thanks to this project, I’m focused on what will help me finish strong!"

​— Amber George —

Click below to join The Finish Strong Project for just $47 and get exclusive access to my entire quarterly planning system.

THE FINISH STRONG PROJECT

$47

  • The Finish Strong Quarterly Planner, including all the planning tools you'll need to plan and execute your most powerful quarter yet. ($97 value)
  • 90 days of behind-the scenes-access to my private Facebook group, where I'll go live multiple times a week to share my personal planning process and progress in real time. (Invaluable)
  • My Self-Discovery Journal for getting powerful insight and clarity on your own gifts, strengths, and desires. ($47 value)
  • A free ticket to the 5-Day Ignite Your Best Year Yet virtual summit happening in December, where I'll walk you through my proprietary framework for clarifying your goals and creating a big-picture vision for your year. ($297 value)

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The Finish Strong ProjectWhat if, instead of limping to the finish line and waiting until next January to get motivated, this was the year you built the kind of momentum that actually builds on itself? Join me Sept 29th - Dec 31st behind the scenes as I plan and execute my most powerful Quarterly Sprint of the year—and design your own right alongside me.
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The Finish Strong ProjectWhat if, instead of limping to the finish line and waiting until next January to get motivated, this was the year you built the kind of momentum that actually builds on itself? Join me Sept 29th - Dec 31st behind the scenes as I plan and execute my most powerful Quarterly Sprint of the year—and design your own right alongside me.
$47.00
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WHAT OUR STUDENTS ARE SAYING

Marisa Gebert

"I've been resisting social media in the past, but I have followed Ruth's strategy and after just two weeks, I'm up 1,000 followers and 159 SUBS to my email list (which I'm happiest about) and have had some sales from my funnel without spending any money on ads."

Valorie Kelly

"I have been posting consistently at least once every day. I started January 1, 2024 with 1,000 instagram followers. As of today I have 6,081 instagram followers. My email list was 0 and is now above 1,200 subscribers all from instagram automations"

Amy Weichel

"I gained over 2,500 followers. I added over 200 new email subscribers. My engagement also greatly increased (early February it was around 100-200, now it's currently at 20,000), especially when I started posting reels daily."

Marisa Gebert

"I've been resisting social media in the past, but I have followed Ruth's strategy and after just two weeks, I'm up 1,000 followers and 159 SUBS to my email list (which I'm happiest about) and have had some sales from my funnel without spending any money on ads."

Valorie Kelly

"I have been posting consistently at least once every day. I started January 1, 2024 with 1,000 instagram followers. As of today I have 6,081 instagram followers. My email list was 0 and is now above 1,200 subscribers all from instagram automations"

Amy Weichel

"I gained over 2,500 followers. I added over 200 new email subscribers. My engagement also greatly increased (early February it was around 100-200, now it's currently at 20,000), especially when I started posting reels daily."

FREQUENTLY ASKED QUESTIONS

Where do I access The Finish Strong Project?

The Finish Strong Project will be primarily hosted inside our private Facebook group. We'll send your other resources, planning tools, and summit ticket via email, along with the link to join the private group on Facebook.  

Is this just a planner?

No, this is a full behind-the-scenes Quarterly Sprint planning experience PLUS the planner. 

What happens in the Facebook group?

This is where it all unfolds. You’ll see my real process—the brainstorming, pivots, and problem-solving. You’ll get:​

  • Regular live check-ins with me
  • Community support and accountability
  • Coaching and Q&A in the moment
  • ​A front-row seat to planning in practice, not just theory
How often will you go live?

At least a couple times a week, but not on a rigid schedule. I want it to be authentic and in-the-moment. Sometimes you’ll see me planning, other times working through setbacks or celebrating wins. Can’t join live? No worries—every session will be recorded and saved in the group.

What’s inside the Self-Discovery Guide?

Our Self-Discovery Guide walks you through a powerful journey of self-discovery to gain more insight into who you are, what you're good at, and how you operate and see the world. Our clients have found it to be an incredible resource for gaining insight into themselves, particularly during seasons of transition.

What (and when) is Ignite Your Your Best Year Yet?

Ignite Your Best Year Yet is a LIVE 5-day virtual summit, happening December 1-5, 2025, that is designed to walk you through my proprietary process for creating clarity around your goals, conquering resistance, mapping out your plan, & creating massive momentum for the coming year. Each day, we cover one powerful framework, then spend time workshopping & actually implementing the concept in your own life. By the end, you'll walk away with a clear plan and vision for the next 12 months. Tickets to Ignite Your Best Year Yet normally start at $297, so this is an incredible bonus!

At checkout, you can also choose to upgrade your ticket to VIP, which will include a bonus implementation day with me, as well as lifetime access to the Ignite Your Best Year Yet summit recordings (you'll want to rewatch them!), along with a Custom GPT Quarterly Planning Tool that allows you to walk through my quarterly plannning process with the help of AI.

What if I don’t have any goals right now?

That’s okay. The process itself will help you get clarity on what matters most. And even if you’re not ready to set your own goals, just watching others pursue theirs can spark the motivation you need.

What do I actually get for $47?
  • 90 days in our private Facebook group (priceless)
  • My complete quarterly planning system & planner (a $97 value)
  • Self-Discovery Journal (a $47 value)
  • A VIP ticket to Ignite Your Best Year Yet in December (a $297 value)
  • A supportive community of women finishing the year strong

It’s an insane amount of value—on purpose—because I wanted this to be a total no-brainer, you need to purchase it!

What do I get if I upgrade to VIP?

For $97 more, you’ll get:

1. Exclusive Implementation Day (Dec 6) to nail down your plans
2. Access to my 90-Day Sprint Planner GPT—like having me in your pocket to guide your planning process
3. Lifetime access to all event recordings

​The GPT alone is worth way more than $97.

Is Living Well Spending Less coming back?

No, that chapter closed almost 18 months ago and it’s staying closed—with so much gratitude for the community we built. But I didn’t want to lose the Think Big, Plan Small™ systems behind it. The Finish Strong Project is the next evolution—refined, focused, and closer to how I actually use this system in my own life. Think of it as the heart of LWSL, Tame Your Time™, and the Living Well Planner®—all rolled into something even better.

Is this just about health and weight loss?

Nope! While Thinlicious covers health and weight goals, The Finish Strong Project is for any goal—writing a book, launching a business, saving money, organizing your home, or improving relationships. It’s about creating a life you love, whatever that means for you.

How is this different from the Living Well Planner®?

The Planner was annual; this is a deep-dive quarterly system. It goes far beyond what we could fit in one book, with tools like Goal Crushing®, the Weekly Wizard™, and the Daily Do It™—plus new pieces we never included before. And instead of just handing you a planner, I’m showing you exactly how I use it in real time.

How do I know if this is right for me?

If you loved the planning systems at LWSL, if you’re tired of coasting through the end of the year, if you want community and accountability, or if you just want me cheering you on—this is for you.

How soon should I join?

The group is open now and already filling with excited women. Official content starts September 29, but the earlier you join, the sooner you’ll plug into the community and get set up for the best 90 days of your year.

My next step to finishing strong.

"Ruth's goal crushing framework provided me with a clear roadmap for achieving my goals, especially during a chaotic season of life. Whether planning for a big move, managing my son's birthday, or staying on track with my fitness, the project gave me the clarity and confidence to make steady progress without feeling overwhelmed. It’s about taking one step at a time and finishing strong, no matter how busy life gets!"

​— Lynn Burchfield —